Not Knowing What You Don't Know

The former finance minister of Chile, Fernando Flores, is one sharp knive. He consults the largest companies in the world on communication and has written two very successful publications on Entrepreneurship and Building Trust.

One of the key things he says about entrepreneurship is that those who prosper are those who can live with the things they don't even know they don't know.

Let me explain...

Some people need to know everything before they will commit to action. Working with such people is exhausting and takes a lot of time and energy.
Others can handle a little bit of ambiguity or uncertainty and still act, knowing that what they don't know is just a matter of finding out.
However, there are very few people who can operate in the zone of not knowing that they don't know and these guys just do it.

At the moment, we are operating in-between the knowing that you don't know and not knowing that you don't know.

It's scary and exciting at the same time. We are bootstrapping our financing and that's risky but we have the confidence in our collective pool of experience and talent AND we have a following.

So bear with us.
We are getting there.
And all will be well.

Tschus.

Twisted Team